Main Article Content
Abstract
The global COVID-19 pandemic is a challenge, especially for the Indonesian government in various sectors, one of which is the MSME sector. Considering the MSMEs are one of the largest contributors to GDP in Indonesia, the government must seek to have an appropriate and effective MSME recovery strategy. One of them is the delivery of information related to COVID-19 using social media because this big pandemic also produces various information that can create tension for the community. Therefore, there is a need for effective and appropriate government communication to the community regarding the recovery of MSMEs. Hence, the purpose of this research is to look at the MSME recovery strategy through the @KemenKopUKM Twitter account with the dissemination of actual and valid information to support the development of MSMEs in Indonesia. This can be seen by knowing the intensity of government communication and seeing the relationship between government communication interactions through the Twitter account @KemenKopUKM. This study uses a qualitative research approach and data analysis is processed with the help of NVivo 12 Plus software. The data was obtained through the Twitter account @KemenKopUKM and saw the hashtag #UMKMBangkit. From the results of the study, it was found that the communication built by the government during the COVID-19 pandemic through the Twitter account @KemenKopUKM was active and effective in conveying information to the public related to the development of MSMEs during the pandemic, for example, marketing, how to get capital, digitalization workshops for MSMEs, and many more
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
References
- Abusaada, H., & Elshater, A. (2020). COVID-19 Challenge, Information Technologies, and Smart Cities: Considerations for Well-Being. International Journal of Community Well-Being, 3(3), 417–424. https://doi.org/10.1007/s42413-020-00068-5.
- Adam, N. A., & Alarifi, G. (2021). Innovation practices for survival of small and medium enterprises (SMEs) in the COVID-19 times: the role of external support. Journal of Innovation and Entrepreneurship, 10(1). https://doi.org/10.1186/s13731-021-00156-6.
- Adit, & Pertiwi, M. A. (2020, April 3). Priority Policy of the Government of Indonesia in Dealing with the Covid-19 Pandemic. Balairung Press. Retrieved from http://www.balairungpress.com/2020/04/prioritas-kebijakan-pemerintah-indonesia-dalam-menangani-pandemi-covid-19/.
- Capri, A. (2017). Micro and Small Businesses in Indonesia’s Digital Economy: Keys To Developing New Skills and Human Capital Table of Contents. The Asia Pacific Foundation of Canada, 56. Retrieved from https://apfcanada-msme.ca/sites/default/files/2019-03/Micro and Small Businesses in Indonesia’s Digital Economy.pdf.
- Chang, H. C. (2010). A new perspective on Twitter hashtag use: Diffusion of innovation theory. Proceedings of the ASIST Annual Meeting, 47. https://doi.org/10.1002/meet.14504701295
- Charles, P. (2020). Going beyond the ‘ new normal ’ in Indonesia ‘ New Normal ’ in Indonesia Going Beyond the. 6–10.
- Clark, R. (2016). “Hope in a hashtag”: the discursive activism of #WhyIStayed. Feminist Media Studies, 16(5), 788–804. https://doi.org/10.1080/14680777.2016.1138235.
- Collins, S. D., DeWitt, J. R., & LeFebvre, R. K. (2019). Hashtag diplomacy: twitter as a tool for engaging in public diplomacy and promoting US foreign policy. Place Branding and Public Diplomacy, 15(2), 78–96. https://doi.org/10.1057/s41254-019-00119-5.
- Cotterell, D., & Bowen, Ro. (2021). SME Resilience during the Covid-19 Pandemic. Exploring Urban-rural differences. Regions. https://doi.org/10.1080/13673882.2021.00001103.
- Curraj, E. (2018). Business digitalization of SMEs in Albania: Innovative approaches and their impact on performance. Phd Thesis, (October), 1–190.
- Das, M., Rangarajan, K., & Dutta, G. (2020). Corporate sustainability in SMEs: an Asian perspective. Journal of Asia Business Studies, 14(1), 109–138. https://doi.org/10.1108/JABS-10-2017-0176.
- Dergiades, T., Milas, C., & Panagiotidis, T. (2020). Effectiveness of Government Policies in Response to the COVID-19 Outbreak. SSRN Electronic Journal, 1–26. https://doi.org/10.2139/ssrn.3602004
- Elzohiery, A. H. (n.d.). Hashtag Campaigning as an Act of Resistance: A Micro-linguistic Analysis of Eleven Twitter Hashtag Campaigns ). 10(1), 9–46.
- Fang, Y., Nie, Y., & Penny, M. (2020). Transmission dynamics of the COVID ‐ 19 outbreak and effectiveness of government interventions : A data ‐ driven analysis. Medical Virology, (March). https://doi.org/10.1002/jmv.25750
- Fedushko, S., & Kolos, S. (2007). Effective Strategies for Using Hashtags in Online Communication. 2(2), 82–90.
- [16] Haldule, S., Davalbhakta, S., Agarwal, V., Gupta, L., & Agarwal, V. (2020). Post-publication promotion in rheumatology: a survey focusing on social media. Rheumatology International, 40(11), 1865–1872. https://doi.org/10.1007/s00296-020-04700-7.
- Heidbreder, L. M., Lange, M., & Reese, G. (2021). #PlasticFreeJuly–Analyzing a Worldwide Campaign to Reduce Single-use Plastic Consumption with Twitter. Environmental Communication, 15(7), 937–953. https://doi.org/10.1080/17524032.2021.1920447.
- Jamil, A., Rekarti, E., Briandana, R., & Audinna, S. (2019). The role of social media hashtags in political promotions: Mediating role of supply ARain communication. International Journal of Supply Chain Management, 8(6), 181–188.
- Kotler, P., & Armstrong, G. (2013). Principles of Marketing (16th Globa).
- Lachlan, K. A., Spence, P. R., Lin, X., Najarian, K. M., & Greco, M. Del. (2014). Twitter Use During a Weather Event: Comparing Content Associated with Localized and Nonlocalized Hashtags. Communication Studies, 65(5), 519–534. https://doi.org/10.1080/10510974.2014.956940.
- Li, B. (2019). Exploring the Factors Influencing the Success of UK Service Sector SMEs : An Owner / Manager Perspective Boran Li Thesis Submitted for the Doctor of Philosophy Degree The University of Edinburgh. 501.
- Meladia, M., Nadjib, M., & Akbar, M. (2018). The Use of Hashtag (#)Twitter Account of the Directorate General of Taxes in an Effort to Build Awareness of Paying Taxes. KAREBA : Jurnal Ilmu Komunikasi, 6(2), 241. https://doi.org/10.31947/kjik.v6i2.5321.
- Ministry of Information and Communication of the Republic of Indonesia. (2022). Indonesia Ranks Five Twitter Users.
- Omena, J. J., Rabello, E. T., & Mintz, A. G. (2020). Digital Methods for Hashtag Engagement Research. Social Media and Society, 6(3). https://doi.org/10.1177/2056305120940697.
- Öztamur, D., & Karakadılar, İ. S. (2014). Exploring the Role of Social Media for SMEs: As a New Marketing Strategy Tool for the Firm Performance Perspective. Procedia - Social and Behavioral Sciences, 150, 511–520. https://doi.org/10.1016/j.sbspro.2014.09.067.
- Park, H. W. (2011). Some of the Twitter analyses in this article were based on a chapter (Cho, Park, & Park, 2011) in a Korean bo ok. 1–33.
- [27] Phua, J., Weng, L., Ling, L., Egi, M., Lim, C., Divatia, J. V., … Ng, J. (2020). Review Intensive care management of coronavirus disease 2019 ( COVID-19 ): challenges and recommendations. The Lancet Respiratory, 8(5), 506–517. https://doi.org/10.1016/S2213-2600(20)30161-2.
- [28] Pilař, L., Stanislavská, L. K., Kvasnička, R., Bouda, P., & Pitrová, J. (2021). Framework for social media analysis based on hashtag research. Applied Sciences (Switzerland), 11(8). https://doi.org/10.3390/app11083697.
- [29] Prasetyanto, P. K., Destiningsih, R., & Prakoso, J. A. (2021). MSMEs Innovation Strategies during the COVID-19 Pandemic by Tofu Producers in Trunan Village, Magelang City. Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement), 7(2), 70. https://doi.org/10.22146/jpkm.49881.
- [30] Saura, J. R., Palos-Sanchez, P., & Grilo, A. (2019). Detecting indicators for startup business success: Sentiment analysis using text data mining. Sustainability (Switzerland), 11(3), 1–14. https://doi.org/10.3390/su11030917.
- [31] Siuta-Tokarska, B. (2021). Smes during the covid-19 pandemic crisis. The sources of problems, the effects of changes, applied tools and management strategies—the example of poland. Sustainability (Switzerland), 13(18). https://doi.org/10.3390/su131810185.
- [32] Tran, A. N., & Jeppesen, S. (2016). SMEs in their Own Right: The Views of Managers and Workers in Vietnamese Textiles, Garment, and Footwear Companies. Journal of Business Ethics, 137(3), 589–608. https://doi.org/10.1007/s10551-015-2572-x.
- [33] Valerisha, A., & Putra, M. A. (n.d.). Pandemi Global COVID-19 dan Problematika Negara-Bangsa : Transparansi Data Sebagai Vaksin Socio-digital ? 2021.
- [34] Wijaya, A., & Susilo, S. R. (2021). How Family Business in SME Scale Alleviate Their Business Amid Pandemic. Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020), 174(Icebm 2020), 119–123. https://doi.org/10.2991/aebmr.k.210507.018.
- [35] Zutshi, A., Mendy, J., Sharma, G. D., Thomas, A., & Sarker, T. (2021). From challenges to creativity: Enhancing smes’ resilience in the context of covid-19. Sustainability (Switzerland), 13(12), 1–16. https://doi.org/10.3390/su13126542.